Elevating the Uber brand in the physical world
In 2018 Uber overhauled its brand from the ground up, included in that effort was a complete rethinking of the design and function of the Uber Beacon.
The Uber Beacon is a car dashboard-mounted device that helps match riders with their drivers. It also provides important trip information to both drivers and riders making trips safer and more convenient. The device connects to the driver's phone via Bluetooth and includes GNSS, IMU, and barometer sensors to help with more accurate pickup and drop off experiences.
Overcoming the challenge of balancing the new Uber brand aspirations and functional requirements into a small, inexpensive user-friendly device was key to the success of the program.
The interior chassis design creates three discrete LED zones, front Uber badge, “U” Frame, and a rear dead-front LED matrix, each is independently controlled and separated by light dams.
Magnetic dashboard mount
“Dead front” LED matrix provides riders with safety information and drivers with heads up notifications.
